“Matter and Mastery”: Sikelia Parfums explores the dialogue between tradition and innovation in olfactory design at Packaging Première

Milan, May 15, 2025 – During the 2025 edition of Packaging Première, the international event dedicated to luxury packaging, Salvo Scarpaci, Sicilian designer and General Manager of Sikelia Parfums, took part in the panel titled “Matter and Mastery: the Dialogue Between Tradition and Innovation in Olfactory Design.”

In his speech, Scarpaci shared the philosophy behind Sikelia Parfums, a brand that stands out for its ability to merge craftsmanship, technology, and cultural storytelling. The Sikelia fragrance collections are conceived to evoke the myths and legends of Sicily — a sensory journey conveyed not only through scent but also through evocative packaging inspired by Sicilian majolica and crowned with handcrafted ceramic caps.

“Olfactory design is a journey between matter and mastery,” said Scarpaci. “Every element, from the fragrance to the bottle, is designed to tell a story. At the same time, we look to the future by experimenting with new technologies like 3D modeling and artificial intelligence, which help us explore new directions for upcoming creations.”

The talk also addressed the challenges faced by niche and independent perfume brands, particularly the rise in supplier costs and the growing need to protect the authenticity of Made in Italy.

“Now more than ever,” Scarpaci continued, “we must build strong partnerships between artisans, designers, manufacturers, and distributors. Only through genuine synergy can we maintain the quality, sustainability, and uniqueness that define our work in an increasingly competitive market.”

Salvo Scarpaci’s presence at Packaging Première highlights the evolution and vision of Sikelia Parfums, a brand committed to combining heritage, innovation, and Italian excellence in the world of artistic perfumery.