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FIRE

nuovo logo sikelia con pentagono _tavola disegno 1 copia

History

ATMA

From Sanskrit: "Breath", a term used by Arab culture to identify Mount Etna.
How far can the thirst for power lead?

It is the story of the giant Enceladus, a creature half man and half beast.

He had hands the size of squares, an unkempt beard, thick eyebrows as thick as bushes, an interminable mouth that looked like a furnace. When he got angry, he threw out sparks of fire, which singed his beard and hair, but after a while they grew back thicker than before.

The minor giants feared him and did not oppose his will for fear of being hit by such powerful flames.

The blinding thirst for power led Enceladus, together with other giants, to participate in the so-called "Gigantomachy", the battle between the Giants and the gods of Olympus, to reach heaven and take away Jupiter's power, to command in his place .

Enceladus ordered the other giants to lay the tops of the highest mountains on top of each other.

They took Mont Blanc, the Asian mountains, the Pindos of Greece, but the goal was still so far away.

"Take the African mountains.."- Enceladus cried angrily "..and we will reach heaven".

They took them all; they had almost reached the throne of Jupiter when the latter, angry at such arrogance, hurled a thunderbolt with his mighty hand which inflamed the sky and reached the giants, blinding them and violently overthrowing them to the ground.

Enceladus and his giant brothers, writhing in pain, screamed inhumanly; but the god of Olympus, not yet satisfied with revenge, with another thunderbolt struck the pile of mountains which rolled hither and thither crushing the bodies of the rebels.

Enceladus, reduced to pieces, was buried under Etna.

He was still alive, but he could not move, nor could he shake the mountain above him: he had suddenly lost his strength and he felt his repressed fury burning in his chest.

He began to throw flames, sparks, smoke and embers out of his mouth, which climbed up to the top of Etna, from which they came out emitting a very violent rumble.

The molten lava from Enceladus' breath began to descend along the slopes of the mountains destroying everything, prairies, houses, barns and forcing people to flee, shouting scared:
– Etna smokes!

Then Enceladus suddenly calmed down. But the rage of the giant, who remained motionless under the mountain, has not yet subsided and from time to time it explodes, emitting streams of fire.

His body lies stretched out under Sicily with the big toe of his right foot under Mount Erice, the right leg towards Palermo, the other towards Mazara, the torso is in the center of the island below Enna, the arms one towards Messina and towards Syracuse the other, the head and its mouth under Etna which spits fire at every cry of the giant.

Every now and then the fearsome creature tries to rise up and then Sicily is shaken by an earthquake, but the goddess watches over and prevents her from awakening. The myth tells that the volcanic activity of Etna originated precisely from the fiery breath of Enceladus, while the earth trembles, during earthquakes, from its rolling under the mountain due to painful wounds.

We tried to enclose the story, the rage and the fiery breath of Enceladus in a unique fragrance.

And we succeeded!

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Evocative scent

ATMA

Designed to recreate smells and sensations deriving from the eruption of a volcano. Studied on the basis
of the Etna lava, created by playing with pyrogenated elements, to recreate the sensation of typical smoke
of a fiery and earthy environment.

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Top notes:
• Smoke accord: combination of elements obtained through destructive (extraction) processes
of the material called Pyrogenated, typical scent of smoke and burnt wood;
• Black pepper: gives a terpenic scent (pungent), creates a link with the metallic note;
• Metallic note: made synthetically using an oxide, it gives a typical hint of the fusion of metal or mineral;

Heart notes:
• Vetiver: ingredient used in perfumery since ancient times, responsible for the woody and wet soil smell;
• Cedarwood: typical smell of pencil, of resinous wood;
• Pyrogenated incense: Diffusive, fresh and terpenic smell. Very light lemon, green and peppery notes softened by a rich, woody, sweet and balsamic body. It binds well to woody notes, gives tenacity;

Base notes:
• Dried ambers: New high molecular weight molecules, assimilate the lighter molecules to extend their longevity and broaden their projection.
• Roots and earth: Fraction of the same Vetiver used in the heart of the fragrance, it expands and completes the earthy scent.

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